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Why create branded goods?

Consumer interest in branded goods like Starbucks tumblers shows no sign of ending. Branded goods are now an integral part of brand communications, embodying a brand's values and philosophy.

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Branded goods, just add a logo and that's it?

Goods that simply slap your logo on them will no longer resonate with the market. Instead of being a one-off item that ends when you buy it, you need to create a lasting brand experience for consumers.

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